11th August 2014
In the largest concept shopping center in the world in Dubai, you can find Bosnian products. After the first shipment of Bosnian food products left Vispak's warehouse for the United Arab Emirates market, having passed strict procedures, domestic brands including Zlatna džezva, Zlatni puder, Oaza, Love Kent honey cakes, Jaro, Tajna and Wiwia pralines have already found on the shelves of the largest concept shopping center in the world.
"Ibn Battuta Mall", the largest so-called world theme mall. Due to the fact that it is located in Dubai, an Islamic country, it is important that the products are halal certified. The global halal market is estimated to be worth over 550 billion dollars. Some estimate it at over 600 billion. Fortunately, some of the BiH companies discovered the potential of such a market, especially the financially rich Arab market, which, due to the scarcity of natural resources (except oil), has to import absolutely all of its capital.
In addition to Vispak, among the exporters are Oaza Tešanjski kiseljak water, Klas Sarajevo, Akova Group Sarajevo, Voćar Brčko, Hepok Mostar, Sava Bijeljina, Spektar Drink, Semberija Bijeljina and Kondisa Sarajevo. "This is not the first time we have exported to one of the Gulf countries. I will remind you that a year and a half ago we started exporting to Saudi Arabia. We are glad that this time we are not alone when exporting to the United Arab Emirates, and that we are in the company of Bosnian companies whose quality is unquestionable. I believe that this is one of the ways that unitedly we can use the advantages of domestic brands", said Vispak's export manager Muhamed Muzaferija.
Exports are carried out through the Balkan Trading company from Dubai, which aims to continuously develop distribution channels and expand sales on the markets of the Gulf countries. "I'm proud because now it's definitely clear that we entered a new market together and that with a big door. It is about the largest so-called concept or theme shopping center in the world, 'Ibn Battuta Shopping Mall', as well as 'Geant Hypermarket UAE', which is one of the largest hypermarkets in Dubai and the region. Very soon, i.e. in a few days, as part of the second phase of entering the market, we will place BiH products in other Geant supermarkets in the cities of Dubai and Abu Dhabi", says Zlatko Kartal, representative of the Balkan Trading company.
The center proudly points out that they have created a revolution by combining retail, education and entertainment in one place. Originally designed to tell a story based on the travel experiences of the famous Arab explorer Ibn Battuta, the shopping mall presents an exciting mix of more than 275 shops, 50 restaurants and a wide range of food products, including 21 cinemas.
Tuzlanski.ba
