19th March 2014
After the first shipment of Bosnian food products left Vispak's warehouse for the market of the United Arab Emirates, after passing strict procedures, domestic brands including Zlatna džezva, Zlatni puder, Oaza, Love Kent medenjaci, Jaro, Tajna and Wiwia pralines have already found their way on the shelves of the largest concept shopping center in the world.
In addition to Vispak, among the exporters are Oaza water - Tešanjski kiseljak, Klas Sarajevo, Akova Group Sarajevo, Voćar Brčko, Hepok Mostar, Sava Bijeljina, Spektar Drink and Semberija Bijeljina, and Kondisa Sarajevo.
"It is not the first time we have exported to one of the Gulf countries. I will remind you that a little over a year and a half ago we started exporting to Saudi Arabia. We are happy that this time we are not alone when exporting to the United Arab Emirates, and that we are in to the company of Bosnian companies whose quality is unquestionable. I believe that this is one of the ways in which we can take advantage of the advantages of domestic brands, united," said Vispak's export manager Muhamed Muzaferija.
Exports are realized through the Balkan Trading company from Dubai, which aims to continuously develop distribution channels and expand sales on the markets of the Gulf countries.
"I am proud because now it is definitely clear that we have entered a new market together, and that with a big door. It is the largest so-called concept or theme shopping center in the world, Ibn Battuta Shopping Mall, as well as Geant Hypermarket UAE, which is one of the largest hypermarkets in Dubai and the region. Very soon, in a few days, as part of the second phase of entering the market, we will place BiH products in other Geant supermarkets in Dubai and Abu Dhabi," says Zlatko Kartal, representative of the Balkan Trading company.
Ibn Battuta Mall is the world's largest themed mall. The center proudly points out that they have created a revolution by combining retail, education and entertainment in one place. Originally designed to tell a story based on the travel experiences of the famous Arab explorer Ibn Battuta, this shopping center presents an exciting mix of more than 275 shops, 50 restaurants and a wide range of food products, including 21 cinemas.
