18th June 2018
Zlatna džezva, Choco Club, Laganini from Vispak, and Fit integral biscuit and Strudlice (pastry fruit rolls) from Klas, then Love honey cakes and Baby plus from Kent, and from Agrokomerc TOPS entered the international chain of Carrefour stores in the United Arab Emirates. AS GROUP brands have been on this market for more than five years in significant locations and well-known international supermarket chains, and this time the quality and value of the Bosnian food industry was recognized by the UAE market leader Carrefour, according to the press release of the leader of the Bosnian food industry AS GROUP.
Carrefour is one of the largest chains in the world and this is the first time that such a large number of BiH brands have appeared on its shelves in one market. Also, Carrefour is located in the best locations in all seven Emirates and hypermarkets are located in all important shopping centers such as Mall of Emirates, Deira City Centre, Mirdif City Center in Dubai, Yass Mall and Marina Mall in Abu Dhabi. Carrefour occupies 50% of the UAE market with its 43 supermarkets and 28 hypermarkets.
"This is the culmination of the efforts we have been investing in the development of exports to the UAE market for several years, but it is also a new beginning for the Bosnian food industry in its positioning in this Gulf country. Because, according to customers' reactions, apart from these brands of ours, the placement will soon be extended to others. Special interest has been shown in the whole range of salty and sweet products from our Bosnian cuisine program", AS GROUP states.
Exports to this Gulf country are realized in cooperation with the partner company Balkan Trading, owned by the Kartal family, which lives in the Emirates and is originally from Bosanski Petrovac. The company Balkan Trading, headed by director Z.Kartal, successfully presents brands from the region, registering over 300 products from Bosnia and Herzegovina in the last five years. Together with its daughter company from Bosnia and Herzegovina, Balkan Trading GT from Visoko aims to continuously import well-known and lesser-known brands from all parts of the Balkans to the Middle East market.
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